Independent Practice

Andy Yang, Clever Campaign for Breast Cancer Foundation

I found this campaign on breast cancer awareness campaign this isn’t just normal body painting but in a graphic artist style the painting had taken half a day to get correct and the client knew exactly what they wanted. I really like the way it was put together and how they thought about the actual project to bring awareness and comical effect to get women to think aout breast cancer. this is something I would like to have a go at get sombething to stand out as well as this project, it just shows that its not just a photograph but also a message to women.

Agency: DDB Worldwide, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Photographer: Allan Ng (Republic Studios)
Digital Imaging: Agnes Teo
Illustrator: Andy Yang Soo Kit
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai


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